YING QIAN
CONTENT STRATEGIST
December 2020 - Present
at Qumin
• Editing daily content on various social media channels such as TikTok, Douyin, Kuaishou, Little Red Book, Bilibili, and WeChat towards a reach of up to 950k followers on all media assets.
• Developing video content and editing skills based on monthly and weekly reports of videos' performance.
• Responsible for creating content through - ideation, trend-scouting, video editing, shooting, uploading, based on the awareness of western and Asian culture and lifestyle.
• Conceptualising and launch new channels with team members.
SOCIAL MEDIA MANAGER
Jul 2020 — Present
at Making Waves international Film Festival
• Created social media content (images and videos), wrote captions for each post and scheduled them for Facebook, Instagram, Twitter and Linkedin.
• Contacted social media influencers and film communities to cooperate on film festivals and other events, such as BFI.
PRODUCTION COORDINATOR
May 2020 — Sept 2020
at UK Shaolin Temple
• Produced official promotion videos showing training and Kungfu.
• Shot and managed the live broadcasting of the program: ‘UK Shaolin Talks’.
• Managed social media accounts (Wechat, Weibo, Xiaohongshu, Instagram) to promote daily announcements and information.
• Helped UK Shaolin Temple contribute to the betterment of society through cultural education and physical activities.
• Designed and established a new healthy cooking channel.
CHINESE MARKETING OPERATOR
Jul 2020 — Aug 2020
at Yau Brothers
• Took pictures and wrote articles for WeChat notification platform ‘Yau Bros’ in Chinese.
• Designed marketing plans for targeting Chinese people in Southampton through organizing a Wechat customer group chat and providing consulting services.
JOURNALIST
Jun 2019 — May 2020
at phoenix TV
• Led and helped establish a “documentary multimedia channel” by writing scripts, interviewing pedestrians, editing short videos with Adobe Premier and Final Cut Pro.
• Produced 120 digital contents with a wide readership (average 35k readers) and growing number of followers (3000).
INDEPENDENT FILMMAKER
2014 - Present
• Wrote an inspiring film and won “The Best Script Award” in Zhejiang Province in China in 2015.
• Directed an advertising video for company BAIDU, published on their official website.
• Created and directed campus promotion video to attract new students receiving more than 100,000 views, resulting in 15% increase in University applications.
• Organized a film premier in a cinema, screened my first personal film, which was won “The Best Original Work”, attracted 350 audience attending the premier.
THEATRE ACTRESS
Mar 2017 — Jun 2018
• Lead actress in 24 performances for 2 consecutive years while winning first prize in ‘National Drama Award’ at the same time.
• Successfully raised £60,000 for left-behind and autistic children throughout continuous 12 days performances.
• Managed the regular performances by writing drama scripts and producing promotional videos.
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M.A. FILM STUDIES
Oct 2018 — Oct 2019
University of Southampton
- Merit
- Southampton, UK
Modules: Current Issues in Film Distribution and Exhibition, Classical Film Theory and Textual Analysis, Auteur filmmakers: case studies in cinema, Post-Classical Film Theory: Film History and Cinephilia
B.A. LITERATURE OF FILM AND DRAMA
Sept 2014 — Jun 2018
Zhejiang Normal University
- First class
- Zhejiang, China
Modules: Advanced Technology of Film and TV editing, Fundamentals of Photography, Journalism and communication, Professional training1: Film production, History of European Theatre
EXCHANGE IN DIGITAL MEDIA
Sept 2016 — Jan 2017
National Taitung University
- First class
- Taiwan
Audio-visual language, 3D Mark Technology, Media data analysis, East Taiwan culture research